Предмет. Гринвошинг – процесс передачи ложного впечатления или вводящей в заблуждение информации об уровне экологической безопасности компании. Цели. Провести систематический обзор литературы по проблемам гринвошинга, выявить причины и следствия данного феномена, а также определить роль акционеров и корпоративного управления в процессе принятия решений о гринвошинге в компаниях. Методология. Исследование представляет собой научное эссе с применением обзора литературы на основе алгоритма PRISMA, контент-анализа 120 статей (2000–2025 гг.), а также эконометрического панельного моделирования (Fixed Effects). Результаты. Выявлены факторы, влияющие на стратегию гринвошинга в корпорациях: увеличение числа независимых директоров, рост институциональной собственности, а также снижение уровня коррупции. Это ведет к сокращению применения подобных стратегий в компании. Тогда как размер совета директоров не оказывает в данном случае существенного влияния. Область применения. Результаты могут быть использованы компаниями при разработке стратегий корпоративной социальной ответственности в области экологии, а также полезны обществу и потребителям для распознавания устаревших практик или обманчивых маркетинговых приемов. Выводы. Гринвошинг маскирует реальное воздействие на окружающую среду, в связи с чем крайне важно развивать осведомленность заинтересованных сторон и действовать ответственно.
Ключевые слова: гринвошинг, КСО, стейкхолдеры, экологическое поведение
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